Our Goal | Challenge:
In 2012 a small group of young Londoners from different backgrounds came together with one common objective, to tell the world about an inspirational man. A man who lived 1400 years ago, but whose legacy lives on until today. A man called Hussain. We put our heads together to start a campaign called ‘Who is Hussain?’.
We wanted Hussain ibn Ali to be a role-model for all, regardless of gender, age, nationality, class or any other superficial factor that divides our common humanity. Hussain cared more for the values that should unite us than for the names and titles that divide us. In just over 12 weeks we had everything ready and launched our campaign with billboards on the London underground. We did not anticipate what happened next. Within days of launching, Who is Hussain became an international sensation and people around the world – from Kenya to India – were erecting our poster designs in billboards in their cities. A movement was born.
In the following months and years, we were inundated with requests from around the world from volunteers who wanted to get involved and host events in their cities. This organically evolved us into a fully-fledged international organisation, with thousands of volunteers in dozens of cities across the world.
Today, we are a registered charity. Our global reps work tirelessly to organise charitable events and their work has been recognised by media organisations like BBC, CNN, BuzzFeed and many more. We are made up of individuals of many cultures, languages, religions, nationalities and social classes. We have sought to make a stand for positive change empowered by the selfless stand of Hussain ibn Ali, locally and globally!
Who is Hussain has no formal affiliation with any other organisations, although, in order to make the campaign as successful as it has been, we have relied on the voluntary spirit of many across the UK and the world. The Who is Hussain team would like to thank everyone for their support.
Who is Hussain is a social justice movement with teams in 90 cities across the globe. Our teams of volunteers host local events to make a positive change in society, through giving back to those most in need. We aim to inspire individuals through the timeless example of Hussain, and the values he stood for; those of justice and dignity. Our reps and volunteers organise events to give back to their local communities, ranging from blood donation drives to feeding the homeless and much more.