Economic Upliftment

About the Project

Punjab is a geopolitical, cultural, and historical region in South Asia, specifically in northern part of the Indian subcontinent, comprising areas of eastern Pakistan and northern India. Punjab state has 22 districts and its population in 2020 is estimated to be 30 million; Muslims constitute just under 2% of the total population in Punjab.

Inflation and prices are increasing daily in Punjab and Pakistan as a whole, and this is resulting in the poor becoming poorer. Unemployment is very high. In the villages, there are many young people who do not have work and are therefore unable to support their families.

We aim to give those who are struggling financially the seeds to earn a livelihood of their own, thereby empowering theme with the tools for their own success. ASB focus on very remote and deprived areas of Pakistan where the Shia population is dense; the scheme enables beneficiaries to grow and start a new life.

The project is operating under strict terms and conditions, and loans will only be provided to those people who are able to follow ASB’s rules and regulations. Loans are so that beneficiaries can buy items to start small businesses such as book shops, fruit shops, tuck shops, and other small shops for women at home.

Case Studies

Names have been changed to protect beneficiary dignity.

Mustafa is a resident of Hasoo Bulbail village. He has four children – 3 daughters and one son. His one daughter is crippled. He was a labourer in his early life, but with the passage of time and age, he is now unable to do hard labour. His family were extremely concerned about the financial risk and where money will come from.

He had applied to Anjuman Samaji Behbood for some financial assistance. Now this time, after approval from WF-AID and with thanks to the generous donor, his is provided with assistance. Now he has got a hand-driven cart for his earning and daily works. He goes to the vegetable and fruit market every day and brings some crates of fresh produce to sell on the road. He is earning and his family now feel comfortable knowing there is an income.

Delivery of 6 loader Rickshaws


News & Updates

Catch up on the latest project developments.